Risk vs reward:
Food for thought,
Is APPL going to $1000 from $630 a big reward? $370 difference seems like a lot of money for one share. That's only a 59% gain. I don't think a person's portfolio should only consisted of one stock-AAPL. A 59% gain for one stock is insignificant for an equal weight portfolio with 30 stocks. That gain is translated into 2% gain for the whole perfortlio. So whoever is longing AAPL is betting that Apple will become a trillion dollar company for a reward of 2% overall gain. I get 4% dividend per year without doing anything.
Well, if AAPL is the majority position in your portfolio, good luck.
P.S. Let's look at the top 50 largest cap stocks in US and see who they are. Apparently, Apple is currently sitting at top and it makes almost 75% of its money from two products: Ipad and Iphone.
http://www.iweblists.com/us/commerce...alization.html