This is one of my favorites. Used the pullback today to add to my position. My expectation is I will hold this for 3-5 years.
In my opinion, this relatively unknown, underappreciated company will continue to grow steadily over the long term and eventually gain appreciation from analysts. Investors that are in before the Bay Street love should be rewarded accordingly.
They currently have 34 premium specialty channels ranging from regional news in several languages, to Bollywood, to sports and rugby, and lifestyle genres. Early this year, they announced the creation of their new state of the art broadcast facility which will allow them the capacity to operate up to 100 channels. That’s 3 times the channels they currently have. It’s scheduled to be completed in June 2012.
They maintain agreements with Rogers and Bell which allow them the platform to launch channels and have their channels available to a wide audience. Adding other Canadian carriers may be a future growth avenue.
Referring to their Q3 2011 Management Discussion and Analysis, they are confident that they can continue to grow the company through new channel launches as well as increasing the subscriber base of current channels.
Advertising is their biggest revenue generator with ad revenue up over 70% in Q4 2011. More new channels mean more ad revenue opportunities and higher profits. As the economy recovers, ad revenues will benefit immensely.
For new channels they plan to roll out a steady HD strategy, as well as expanding regional news and regional lifestyle genres in many different languages.
They are in excellent financial condition. The company has no debt on the balance sheet, trading at about 11 times forward earnings by my estimates (most websites have the p/e very high because it's so unknown, they don't seem to update it. current p/e is 15), for a growth company that could grow 15-25%. It is a fair price given the nice run it already had and future potential. They also announced a permanent regular quarterly dividend which commenced on March 2012. Yield is about 2.8% at current levels.
It has no analyst coverage and is generally underappreciated and unknown on Bay Street – always a positive.
Their earnings accelerated considerably in Q3, Q4 2011 due to new channel launches at the beginning of 2011. I would expect them to continue steady channel launches over the long term with similar results.
Have a look at Canadian media company Corus Entertainment for the possibilities. They are a more mature company yet follow a very similar model to SAT and have a market capitalization of almost 2 billion dollars. SAT has a market capitalization of approx. 80 million dollars.
Be sure to check out SEDAR and do your own research. Use limit orders, it's very thinly traded.![]()


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